Demand for electronic cigarettes is booming. The smoking alternative offers the physical and visual ritual associated with tobacco cigarettes but contains none of the dangerous and cancer-causing chemicals making it a healthier alternative. If you are in the market for this emerging lifestyle product, your search for the best e-cigarette brand is likely to end here! So which is the safest & best e-cigarette brand in the UK? While every e-cigarette brand offers something slightly different, and each brand has its own unique selling points, Litejoy UK comes out top on most standards of review. So whether you’re looking for an e-cigarette based on styling, durability, cost effectiveness or build quality, most user feedback puts this brand on top. The most distinguishing feature of the Litejoy rechargeable e-cigarette is the styling and design; the slick black body of the e-ciagrette is complimented well by the purple LED light in the tip which lights up as you puff. Another factor that ranks Litejoy electronic cigarettes above other brands is the quality of the e-liquid. The refined smoothness, seamless flavour and varying nicotine strengths make the Litejoy rechargeable e-cigarette an easy switch for the first time user and extremely easy to get used to. Litejoy e-cigarettes are similar in size to the traditional cigarette but the refills last longer and are more cost efficient. Finally of course, the battery is strong enough to last up to a day for a moderate smoker. Most rechargeable e-cigarette users tend to purchase two batteries so that they have a spare to use while the other is charging, this ensures that there is always a fully charged e-cigarette ready to use so you don’t have to revert back to using tobacco cigarettes. To try out the Best E-cigarette available in the UK market today, visit www.litejoy.co.uk!