Litejoy Blog

Litejoy e liquids are available in 4 nicotine strengths - 2.4%, 1.8%, 0.8% and 0%. One of our most popular and versatile e liquids is the 0% e liquid. Nicotine free e liquid is popular with non-smokers and former smokers who like to enjoy the flavour without the fear of becoming addicted. They are great for use as and when you choose, and make the perfect fun addition to any special occasion. Former smokers tell us they like to enjoy them on a night out so when friends 'go for a smoke', they don't feel left out or like there...

There has been much concern in the press and by governments across the world that e cigarette companies are offering a massive range of sweet e liquid flavours in an attempt to target children. Last month at a Senate Hearing, Jay Rockefeller, senior United States Senator said  “I am an adult, would I be attracted to Cherry Crush, Chocolate Treat, Peachy Keen, Vanilla Dreams? No, I wouldn't”, but a new survey conducted by E-Cigarette Forum suggests that his assumption that these flavours don't appeal to adults may be incorrect. In the survey of more than 10,000 electronic cigarette users conducted in June/July,...

Earlier this year it was reported by several media sources that there were growing fears electronic cigarettes could act as a gateway to smoking. These reports focused on electronic cigarettes glamourising smoking, encouraging non nicotine users to try them and then becoming addicted to nicotine before moving on to tobacco cigarettes. However, a new study shows this is not the case at all. The Journal of Tobacco Studies carried out a study of 26,500 people in 27 countries across Europe and found that just 1% of non-smokers had tried vaping. The study found that heavy smokers were the most likely group to use...

There have been many articles in the press recently with regards to banning electronic cigarettes in public places. Many people including the British Medical Association want to see electronic cigarettes included in the UK smoking ban. The UK smoking ban currently includes cigarettes, pipes, shisha and hookah, cigars and herbal cigarettes. Under this ban, smoking is referred to as tobacco and other substances in a lit form which are capable of being smoked. Electronic cigarettes do not contain tobacco and are not lit, so are not included in the ban. However, there are just as many people who oppose including...

As an electronic cigarette company based in the UK supplying a range of ego-t, e shisha and rechargeable electronic cigarettes, Litejoy have been perfectly placed to see firsthand the direction that this rapidly changing market is taking. When the Litejoy website launched back in 2012, we were blown away by the popularity of disposable e cigarettes and rechargeable electronic cigarettes! It seemed everyone wanted to try them because not only were they similar in size and appearance to a tobacco cigarette, they were a healthier source of nicotine. Many of our customers used them with the cartomisers in varying nicotine...