Throughout October, thousands of people across the UK will be participating in Stoptober, a 28 day challenge to stop smoking. Evidence shows that if you go 28 days without a cigarette, you're 5 times more likely to go smoke-free. Tobacco use is the single most preventable cause of death globally and is responsible for 6 million deaths each year. This figure is continuing to grow and is expected to hit 8 million by 2030. Research from the University College London estimates that for every million smokers that switch to electronic cigarettes, 6000 premature deaths a year could be prevented. If every smoker in the UK switched, that is 54,000 lives that could be saved. In support of Stoptober, Litejoy will be offering a 15% discount on selected electronic cigarette starter kits and refills. This promotion will be running throughout October so why not stock up on your Litejoy essentials. If you're ready to break free from tobacco's grasp, now is the perfect time to make the switch to electronic cigarettes. E cigarettes don't contain any of the 4000+ dangerous chemicals found in tobacco making them a healthier way to receive your nicotine intake. Save 15% on selected electronic cigarette starter kits, ego-t's, cartomisers and e liquids throughout October. View the promotion at http://www.litejoy.co.uk/featured-products.html.